Designs

Logos are classified in different ways depending on the company individual or brand but we like to classify them as either, Word Marks, Letter forms or Logo types, Pictorial Logos and Abstract logos.

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• Word marks are freestanding word or multi-letter abbreviation groupings comprising a logo, a.k.a. logotypes. Companies with word mark logos include eBay, IBM, CNN, Google, Kleenex, Saks Fifth Avenue and, yes, the publication you’re reading right now, Entrepreneur.

• Letter form logos are comprised of a single letter. Think Honda, Uber, Unilever, Beats and McDonald’s.

• Pictorial logos are illustrated symbols of recognizable things. Starbucks, Twitter and Playboy all have pictorial logos.

• Abstract logos don’t represent anything otherwise recognizable, like abstract art. Perhaps the most famous brand to successfully pull off an abstract logo is Nike.

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There are two certain key points to factor in when coming up with a logo. These are, The Color type and Type of Fonts.

 

Color choice is incredibly important. To best differentiate yourself,  its paramount to choose a color that your biggest competitors do not use in their logos and keep in mind that different colors appeal to  different psychological aspects. For example, the color red - appropriately used in Red Bull’s logo -- is active, intense and even a little alarming. Yellow is happy, energetic and fresh, perhaps a wise choice for a company focused on health and wellness. Meanwhile, blue -- the hue of Ford, Samsung and GE’s logos -- evokes confidence, calm and reliability.

 

Fonts, like colors, convey and inspire various emotions. Different fonts work best for different businesses.For example, a logo for a legal firm - which should convey honorability, strength and justice - might best be represented in a bold, straightforward font free of flourish. Whereas a candy shop might opt for a whimsical font that communicates youth, sweetness and fun.

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Why come to us for your Logo Design?

 

Besides the fact that out designs speak for themselves in terms of unique,exquisite and finesse artworks, we have already seen the different aspects to consider when coming up with a logo question still remains, why us specifically? Well simply put, we offer you what you want. We sit down with you and brainstorm the process hand in hand from inception to completion. We involve you in every step of the way, amends after amends to make sure the finished product is well polished to your satisfaction.

 

When you come to us we open a permanent folder for you as a client fully backed up to our cloud servers. Say ten years from now or even a month from now you want to change or amend your logo we are there for you No worries we got you!